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Top Brokerages Launch Property Panorama’s Instaview Enterprise Broker Solution

New Service Integrates MLS Data and Boosts SEO

Independence, Ohio— October 21, 2015—Two of the nation’s leading real estate brokerages, Northwood Realty Services of Wexford, PA and Latter and Blum, Inc. REALTORS® of New Orleans, LA, are among the first to choose Property Panorama’s InstaView Enterprise Broker Solution, a state-of-the-art technology that integrates data across multiple MLS platforms to create a hands free, high quality tour experience for their customers.

The InstaView Enterprise Broker Solution, Property Panorama’s new technology, solves problems faced by larger brokers who need automated virtual tours. The days of having agents or staff upload photos to build tours are over. Property Panorama tours are automatically created using RETS, or any other form of data feeds, from many multiple listing services. The new service crafts hands free, high quality InstaView virtual tours from data derived from a variety of sources, virtually instantaneously.

“Large brokers whose footprints extend beyond a single MLS must deal with a host of complex issues to integrate data from a variety of sources to create seamless, accurate, and exciting listings under deadline pressure. Property Panorama’s Instaview Enterprise Broker Solution solves these problems. We’re delighted to be selected by industry leaders like Northwood and Latter and Blum,” said Mike Barnett, CEO of Property Panorama.

Brokers using the InstaView Enterprise Solution often outcompete portal giants for the SEO in their market areas. This solution delivers a search engine optimization (SEO) boost in a number of ways. They use smart natural URL structures with natural language and attribute the content to the broker website – as in “InstaView.Northwood.com/AddressOfProperty”. Broker branded tours are first used on brokers’ web sites, then converted to video and uploaded to YouTube. In cases where the local MLS does not allow for branding, unbranded tours are created for IDX distribution. Utilizing the smart URL structures, these unbranded virtual tours redirect the largest number of unclaimed hits on the Internet directly to the broker website.

Northwood, the fastest-growing real estate firm in Western Pennsylvania and Eastern Ohio with 1604 active agents, has 2795 current listings spanning two MLSs.

“With the full program, our agents don’t have to do anything to receive these products for their sellers. Everything synchronizes automatically. They only need to add their listing to the mls and in about an hour the full program is up and running, and branded to both Northwood and the listing agent. Even updates or changes to the listing are automatic and quick,” said Tom Hosack, CEO/President/Broker at Northwood Realty Services.

Latter and Blum, Inc./REALTORS® is Louisiana's first and only $1 billion real estate company, as well as the 34th largest brokerage in the country. Its 18,304 current listings from five brands span ten multiple listing services and multiple vendors.

“Our commitment to quality includes providing immediate and accurate video tours to enhance our customers’ listings. With property listings on ten MLSs, we need tours that can integrate data from multiple sources quickly to create a listing product that meets our high standards. That’s why we chose Property Panorama,” said Latter and Blum President, Rick Haase.

Property Panorama’s Instaview tours set the industry standard for automatically generated, high quality tours that sell homes. They deliver the highest quality property virtual tours almost instantaneously, with virtually no effort from brokers or MLSs. Fully automated, they are the only real “click it and forget it” virtual tour system on the market today. InstaView tours update every hour from the MLS, or more frequently if requested.

About Property Panorama

Property Panorama is the highest rated and number one provider of virtual tours in North America. Since the launch of InstaView, Property Panorama has also been able to maintain its position as the number one provider of non-gaming videos to YouTube. Currently, Property Panorama supplies products to 753,000 Realtors© through more than 73 multiple listing services and Realtor© boards and associations, as well as directly to independent broker divisions of leading franchises, including Realty One, RE/MAX, and Coldwell Banker. Property Panorama has created virtual tours for more than 4.7 million InstaView Virtual Tours around the world. Property Panorama is CoreLogic’s preferred provider and has integrated InstaView in most major MLS Vendors including FLEX/FBS, Black Knight/LPS, CoreLogic (All Platforms), Navica, Rapattoni, and Solid Earth.


News media contact:
Steve Cook
WAV Group Communications
202 257 3652
steve@wavgroup.com